Leading Sales Performance
ISP QUALIFICATION
An exceptional sales development programme for professionals who want to win more business, build stronger client relationships and deliver commercial results consistently.
Programme Overview
Human-Centred • Delivery-Focused • Performance-Driven
6 Powerful Programme Themes
Each theme is a self-contained learning experience combining a virtual or face-to-face workshop, 1:1 coaching and real-work project application. Every task is grounded in actual projects, real stakeholders and genuine delivery challenges.
Themes
6 Powerful Programme Themes
Each theme is a self-contained learning experience combining a virtual or face-to-face workshop, 1:1 coaching and real-work project application. Every task is grounded in actual projects, real stakeholders and genuine delivery challenges.
Qualifications
Qualifications
On completion of this programme you will receive a nationally recognised Project Management qualification, plus professional recognition from APM.
- Sales Executive Level 4
Build practical knowledge capability in project management - ISP Level 4 Certification
Professional recognition awarded by the Institute of Sales Professionals
Duration
Programme Duration
This is a 54 week programme split into nine themes, with each with a workshop and coaching.
• Foundation & Strategy
• Customer intelligence and Planning
• Engagement and Relationship Building
• Solutions and Value Articulation
• Objection Handling and Negotiation
• Closing and Continuous Excellence
Electives
30+ Elective Modules
Enhance your impact, target what matters and customise your development with full access to over 30 Elective modules. Our range of Electives in available in addition to the main programme workshops, and provided targeting leadership learning in the following areas:
• Finance & Governance
• Change & Innovation
• People Management
• Operational Skills
• Strategy & Business Acumen
• Leadership & Personal Development
End point assessment
End Point Assessment
[NEEDS EDITING] The End Point Assessment (EPA) is your opportunity to showcase everything you’ve learned and prove you’re ready to thrive as a Data-enabled Leader. Over a typical 3-month period, you’ll demonstrate real, job-ready skills, earning a nationally recognised grade of Pass, Merit, or Distinction that employers value.
Here’s what to expect:
- Scenario Demonstration with Questioning: Put your skills into action through real data tasks.
- Professional Discussion: A two-way conversation exploring your workplace experience, how you apply data insights and add value.
- Portfolio of Evidence: Built from real work throughout your programme, showcasing your development.
Return on Investment
Real impact. Proven ROI.
Fuel Learning’s programmes have already delivered £60m+ in verified ROI.
Designed for immediate, tangible results for you and your organisation. Every assessment is built around your live business environment, your data, your team and your priorities so the impact isn’t hypothetical, it’s happening now.
Real work. Real results. From day one.
6 outcome
focused themes
Across six modules and 56 weeks of structured learning, every participant will develop the sales knowledge, practical skill and professional behaviour required to succeed at Level 4 of the Sales Executive Apprenticeship Standard.
What you achieve
Gain a nationally recognised qualification, develop exceptional leadership skills earn professional recognition from APM. The Associate Project Manager Apprenticeship Standard is integrated into the programme throughout. Every leader who completes it earns APM Associate Membership – awarded by the Association for Project Management, the Chartered body for the project profession in the UK.
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Sales Executive Level 4
PROFESSIONAL QUALIFICATION
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ISP certification
PROFESSIONAL RECOGNITION
Why sales leadership?
Organisations win through the quality of their people and the quality of their client relationships.
The commercial professionals who build those relationships, open new opportunities and bring in the right work are central to how businesses grow. Through structured learning, every participant on this programme will develop the sales knowledge, practical skill and professional behaviour required to succeed at Level 4 of the Sales Executive Apprenticeship Standard.
Sales leadership done badly…
- Project scope drifts as it wasn’t clearly defined
- Plans fall apart the moment anything changes
- Stakeholders surprised by problems the project
- Untracked budgeting which cant be explained
- Previous lessons learned are not implemented
Sales leadership done well…
- Expectations are clear and owned by the team
- Schedules are risks managed and built with analysis
- Stakeholders are informed, engaged and confident
- Budgets tracked weekly, variances understood
- Lessons used to improve the next project
Start your journey
Register your interest in our Leading Sales Performance programme today, and a member of the Fuel team will be in touch. No hard sell – just an honest conversation about what where your leadership development could take you.
Ready to build a commercially excellent sales team?
Sell with integrity • Build relationships that last • Drive results that matter